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Gifting Guide

What to send, to whom, and when — including the conventions people get wrong and the ones that genuinely matter.

Two dozen red roses massed together in a wide spiral

· 4 min read

How many roses to send

Twelve, twenty-four or fifty — the stem count changes the message more than the colour does. A plain guide to a convention nobody explains.

  • A low basket arrangement suited to a bedside table

    · 4 min read

    What to send to a hospital

    Half of what people send to hospital wards gets turned away at the door. What is allowed, what is not, and what to send instead.

  • Plain white flower stems gathered without ribbon or wrap

    · 4 min read

    Sending flowers for a death

    The conventions around condolence flowers in Pakistan, and how to get the tone right when you are not sure what is appropriate.